We know that stories are important for educating and motivating children. Research also indicates that they are just as important for educating and motivating adults.
Stanford University sociologists Joanne Martin and Melanie Powers studied the impact of stories on MBA students, an often numbers-driven, highly competitive group. Martin and Powers compared four methods of persuading the students that a particular company practiced a policy of targeted staff retention.
In one situation, Martin and Powers used a story to persuade people. In the second, they presented statistical data only. In the third, they used statistics and the story. In the fourth, they used a straightforward policy statement made by the company executives. The students in the group that were given only the story believed the claim about the policy more than any of the other groups and remembered the claim better several months later.
This 2-day workshop is designed for anyone who has a story to share and will focus on the benefits of storytelling, as well as provide a step-by-step guide for writing and presentation in a way that educates, inspires and motivates. It will also enhance the incorporation of stories into public speaking forums.
This presentation will:
1. Examine the benefits of storytelling for both the teller and listeners of the story.
2. Demonstrate how statistically people remember stories better than raw data.
3. Explore a step-by-step process for writing your wellness/recovery story in a way that educates, connects, and inspires.
4. Practice skills in sensory language as well as sharing a 10-minute story.
Gina Calhoun writes: "As human beings we are wired to learn through stories. I will give you an example. As a baby boomer and a goal-oriented person, I choose to live life with gusto. I recently started rock climbing. My first inclination was to research all I needed to know to get to the top of the wall and ring the bell (reach the goal). The article talked about how to use your legs more than your arms; the importance of wearing a harness; and the different kind of climbing holds. I arrived at the gym for my first lesson with an 11-year old girl who shimmied up the wall like a monkey. The wall towered over and above me, while all my research seemed to seep out of my brain.
I met the climbing guide, Mr. Dale. He shared a story of the first time he climbed a wall. In the story he guided our imaginations up the wall in front of us, using language to visually demonstrate where to place our hands and feet. Through his delightful personal account he even taught us to fall and get back up again. By the end, we were energized, inspired and educated enough to try. And Mr. Dale became more than an expert, he became a relatable human being; evidence of what is possible.
We all have a story to share, what's your story? And how can you weave your story in the work you do? How can you use your story to inspire, connect and provide new possibilities?"